The WCU Brand
Our Brand is Our Story
The color purple is powerful, and beautiful. Yet still, standing alone, or even adorned with gold, it doesn’t tell a story. It doesn’t say a lot about our campus, the people in it, or the personality of our university. Our brand isn’t simply a color or a logo. It’s a story about who we are, and we invite you to join us in telling it.
Brand Personality
Visual Identity
Voice and Tone
Additional Brand Resources