On successful completion of the program, students receive a Bachelor of Science in
Business Administration (B.S.B.A) in Hospitality Tourism Management. The curriculum
includes hospitality and tourism courses and courses from the disciplines of accounting,
computer information systems, economics, finance, law, marketing, management, and
operations. Hospitality and tourism courses include Tourism Planning and Development,
Food and Beverage Management, Lodging and Resort Management, and Hospitality & Tourism
Strategy. All students complete a required internship experience.
Where You'll Go
The employment outlook is excellent for program graduates. Because ownership of hospitality
and tourism businesses has become increasingly dominated by large corporations, the
demand for managers with a formal education in the industry has increased. Furthermore,
experts predict that career advancement and increased responsibility will occur faster
in the hospitality and tourism industry than in other areas of employment. With their
business education advantage, WCU graduates can pursue management careers in a variety
of hospitality and tourism settings, including hotels and restaurants, event planning
companies, resorts, convention centers, airlines, casinos, and cruise ships.
One of the most dynamic career fields, the hospitality and tourism industry has the
largest employment base of any industry in the private sector. With a focus on business
education, the Ìð¹ÏÊÓƵapp Hospitality and Tourism Management Program
prepares students to excel and advance within the industry. Thanks to small class
sizes, students receive personalized attention and instruction from accomplished faculty
who share a wealth of industry experience. Graduates find career success in hotel
and restaurant management, event planning, food and beverage management, tourism planning
and development, country club management, casino operations and many other areas.
Learn more by visiting the College of Business and explore all available programs.
Admission via general WCU undergraduate enrollment; declare HTM major through academic
advising
More Ìð¹ÏÊÓƵapp Our Bachelor of Science in Hospitality and Tourism Management Program
The B.S.B.A. in Hospitality and Tourism Management at WCU prepares students to lead
and innovate in one of the world’s fastest-growing industries. The program blends
business fundamentals with specialized hospitality coursework, giving students the
knowledge and hands-on experience needed to excel in hotels, resorts, food and beverage,
events, tourism development, and more.
Students gain real-world skills through applied projects, internships, industry partnerships,
and experiential learning in Western North Carolina’s thriving tourism region. Coursework
covers service management, marketing, operations, revenue strategy, sustainability,
and leadership. Graduates are equipped for diverse careers in hospitality and tourism
or for advanced study in business and related fields.
Beyond classroom learning, the Hospitality and Tourism Management program offers student
clubs that help students develop leadership skills, connect with industry professionals,
gain hands-on experience, and prepare for a successful career.
The structured curriculum combined with hands‑on internship experience ensures students
graduate not only with academic knowledge, but also with practical, real‑world skills
— making them job‑ready in hospitality, tourism, event planning, and management.
Whether you aim to manage a boutique resort, coordinate large-scale events, lead restaurant
operations, or work in travel and tourism services, this degree offers the skills
and credentials to step into management roles.
Related Programs
Explore our related programs until you find the one that’s right for you.
