The Sport Management degree at WCU covers a broad range of areas in the field including
sports marketing, event management, risk and liability, accounting and finance and
more. The 8-semester plan encourages students to earn a basic understanding of physical
and biological sciences, economics, writing, information systems and business law
in their first two years, creating a foundation for many of the skills you’ll use
in Sport Management. The last two years focuses specifically on the business of sports,
including everything from sports sociology to ethics to social media.
Where You'll Go
The global sports market is expected to grow from $506 billion in 2024 to $629 billion
by 2028, fueled mostly by continually increasing dollar figures tied to media rights,
sponsorships, and emerging technologies according to the 2024 Sports Global Market
Report from The Business Research Company. That growth means a steady increase in
available jobs across the country, particularly on the business side of this growing
industry. WCU’s Sport Management degree will set you up for a wide variety of opportunities,
including offering the internship experience you need to graduate with a job offer.
Western Carolina’s bachelor’s degree in Sport Management prepares students for a career
working on the business side of college or professional sports. WCU maintains relationships
with sports organizations across western North Carolina, enabling Sport Management
students to work in the field during school. Students can choose to combine the degree
with a complementary business degree such as marketing or business law. WCU also offers
a minor in Sport Management, which provides a good business foundation for those pursuing
other sport-related degrees such as athletic training.
Degree Options
School
College of Business, Department of Marketing & Sport Management
Location
Cullowhee Campus
Length
Full and Part-Time
Time to Complete:
120 B.S.B.A. – 4 Year Average
Credits:
120 Credit Hours
App Deadline:
Admission through general WCU enrollment; meet with academic adviser to plan Sport
Management courses and electives.
More Ìð¹ÏÊÓƵapp Our Sport Management Degree
The B.S.B.A. in Sport Management prepares students for careers in the business side
of sports. Coursework combines business fundamentals with practical experience in
marketing, event management, and finance. Students may also complete internships and
choose electives to match their interests.
Students in the Sport Management program gain a strong foundation in business, management,
and sports-related disciplines. Through electives and major courses, you can focus
on areas like digital marketing, sales management, event planning, or general sports
administration.
The Eight Semester Plan provides a clear pathway to complete all 120 credit hours
for the Sport Management degree. It balances major courses, business core, liberal
studies, and electives, with guidance for students pursuing a dual degree.
Students gain practical experience through internships, on-campus jobs, and volunteer
opportunities while exploring various career paths. Advising and career services help
prepare resumes, interview skills, and professional development to maximize career
readiness.
SMA involvement provides hands-on industry experience and valuable connections for
future internships and careers. Studying abroad offers academic and cultural experiences that distinguish you in today’s
competitive job market.
Faculty are available for mentorship, academic guidance, and career support. Reach
out via email or phone for appointments, questions, or advising.
The College of Business emphasizes hands-on experiences, professional development,
and industry connections to equip students for successful careers in local, national,
and global markets. Explore programs, internships, and student resources to maximize
your academic journey.
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