Sport Management
What You'll Learn
The Sport Management degree at WCU covers a broad range of areas in the field including sports marketing, event management, risk and liability, sport media, finance and more. The 8-semester plan encourages students to earn a basic understanding of physical and biological sciences, economics, writing, information systems and business law in their first two years, creating a foundation for many of the skills you’ll use in Sport Management. The last two years focus specifically on the business of sports, and includes courses sport marketing, sport law, ethics, event and venue management, analytics, and sport media and communication.
Where You'll Go
The sports industry is booming. The Sports Global Market Report from The Business Research Company projects the global sports market will grow from $506 billion in 2024 to $629 billion by 2028. The WCU Sport Management degree is designed to prepare you to succeed in this fast-growing field. Through hands-on experience in internships and real-world projects, you’ll expand your professional network and develop the business skills employers are looking for. Many students graduate with the experience, confidence, and professional network necessary to launch their careers. Whether you dream of working with professional teams, collegiate athletics, sport marketing agencies, or major sporting events, WCU’s Sport Management degree can help turn your passion for sports into a rewarding career.
Next Steps
If you’re passionate about sports and want to be part of the excitement beyond the field, Ìð¹ÏÊÓƵapp’s Sport Management degree can help you turn that passion into a rewarding career. The degree program is designed to prepare students for leadership roles in the sports industry and combines coursework with hands-on experience through apprenticeships and internships. Through WCU’s strong partnerships with sport organizations across the southeastern region, you’ll have opportunities to build your resume and professional network before graduation. Students are highly encouraged to enhance their career potential by pairing Sport Management with complimentary majors like Marketing or Hospitality and Tourism Management. For students pursuing fields such as Athletic Training or Physical Education, the Sport Management minor provides a valuable business foundation that broadens career opportunities.
More Ìð¹ÏÊÓƵapp Our Sport Management Degree
The B.S.B.A. in Sport Management prepares students for careers in the business side of sports. Coursework combines business fundamentals with practical experience in marketing, event management, and finance. Students may also complete internships and choose electives to match their interests.
Students gain practical experience through internships, on-campus jobs, and volunteer opportunities while exploring various career paths. Advising and career services help prepare resumes, interview skills, and professional development to maximize career readiness.
Get In Touch
