Ìð¹ÏÊÓƵapp

A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.

On Thursday, April 25, WCU announced its participation in the third cohort of the Learning by Scientific Design Network.

More than 50 soon-to-be graduates raised their glasses in a celebratory salute to their forthcoming designation as alumni.

Kenny Messer, who grew up in rural Haywood County plowing tobacco fields behind a mule, providing philanthropic support to WCU is a way to show appreciation for an institution that saved him from a future of staring at the back end of a pack animal.

On Tuesday, April 24, the university’s faculty and staff were celebrated during the annual Faculty and Staff Excellence Awards ceremony.

Kaitlyn Burns, a senior communication major, has been crowned Miss North Carolina Collegiate USA 2024.

When John Riddle came to Ìð¹ÏÊÓƵapp, he was worried about the change in lifestyle he would face.

Nearly 1,150 donors made gifts and pledges totaling more than $494,000 during the second annual ‘One Day for Western,’ an all-in day of giving designed to provide financial support to multiple areas of WCU.

Alumna Camille Casses had an unconventional path to becoming an educator, but her journey to becoming a middle school principal in Mexico has proven she was on the right path all along.

On Saturday, April 20, WCU will hold the 40th annual Tuck River Cleanup. The event is one of the nation’s largest single-day river cleanups with hundreds of volunteers working a 15-mile stretch of the Tuckesegee river, from Cullowhee to Whittier.