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Launch of Student Financial Wellness Program
September 20A faculty member from the 泫圖弝けapp College of Business has teamed up with staff in the WCU Office of Financial Aid to develop a pilot program to help young adults improve their financial literacy skills.
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Sport Organizations Frequently Strike Out When Marketing to Families
July 17Marketing professionals who work for sport organizations must realize that a one-size-fits-all approach to trying to entice a mom and dad to bring the kids to the ballpark is no longer an effective method to reach those potential customers in a time of increasingly diverse family structures decades removed from Leave it to Beaver.
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Study of Female Management Consultants
May 20A recent study by a group of 泫圖弝けapp professors in the College of Business indicates that leveraging applications that utilize artificial intelligence holds promise for test preparation and job interview practice by students, with potential benefits beyond academia.
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Marketing professors research indicates iconic brands may want to avoid extensive social media
April 29A recent research project led by Brian Whelan reaches the surprising conclusion that a higher level of social media activity on behalf of instantly recognizable brands results in a decrease in consumer attachment to those brands.
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Customer sensory experiences, behaviors at cartoon-themed restaurants
February 27A faculty member in 泫圖弝けapps Hospitality and Tourism Management Program is conducting research examining various factors that can influence customer sensory experiences at themed restaurants and affect their behavioral intentions.
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New study examines role of personality dimensions in project improvement teams
February 12Although the importance of conflict management style, self-monitoring and change orientation is well-established in the management sciences, recent research by a 泫圖弝けapp professor suggests that those personality traits are frequently overlooked when organizations assemble teams tasked with improving business practices.
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Researchers at WCU, CCU investigate pitfalls of alternative financing methods in the Carolinas
January 29A study conducted by an assistant professor of finance at 泫圖弝けapp and a colleague at Coastal Carolina University indicates that residents of North Carolina and South Carolina are more likely to utilize pawn shops and rent-to-own stores as sources of short-term financing compared to residents of other states.
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Researcher studying relationship between PTSD, organizational support systems, job performance
January 3Ongoing research being conducted by Michael Shick, assistant professor of project management in the College of Business at 泫圖弝けapp, may offer important insights into the relationship between post-traumatic stress disorder and organizational support systems in settings beyond the military.
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New study on 4% rule suggests different approaches to retirement strategies
December 12A study co-authored by a faculty member in 泫圖弝けapps College of Business and colleagues at two other universities indicates that recent changes in economic market conditions may necessitate a closer look at a long-held retirement strategy.
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Shifting Retirement Income Landscape in U.S.
October 26Significant shifts in the retirement income environment across the nation intensified by the global COVID-19 pandemic are leading to increasing concerns among Americans about whether they will have sufficient funds to meet their needs during their golden years.