Video Production and Photography

Video Production and Photography

The photo and video teams at WCU provide photography and video in support of the WCU brand that showcases the full college experience through brand development, paid media, social media, and the WCU website. Our primary focus is on the student experience and storytelling that highlights academic programs, university initiatives, and life on campus.

We highly encourage faculty and staff to provide storytelling opportunities to University Communications and Marketing that could be useful in promoting the WCU brand.

What We Do

Our team captures student activities, campus life and athletics events, and showcase the variety of educational opportunities both inside and outside of the classroom.

We produce images and video that are used for various print and online material such as external media, the university magazine, the 甜瓜视频app website, social media platforms and various other projects that require high-quality visuals.

Images produced by the University Communications and Marketing can be viewed in our library. To download non-watermarked images, please with your WCU credentials on the Mediagraph website.

Due to the high volume of requests for professional headshots, the UCM photography team hosts monthly open studio sessions that are open to all faculty and staff. These sessions will be posted in InsideWCU and individual appointments or requests are not needed in order to attend.

Group photos are not accommodated by University Communications and Marketing. UCM encourages faculty and staff on campus to utilize cell phones and other technology available on campus to capture group photos.

Project Scope

engineering student working with a tablet

Capturing the student experience through events on campus is an important part of what we do as university photographers. Not all campus events will yield work that contribute to UCM鈥檚 marketing and branding objectives. When thinking about requesting photography for a campus event, think through how the photos will be used, does the event involve active student engagement, and is this something that could help serve as marketing for WCU. Event requests will be accepted on a case-by-case basis based on workload and relevancy to UCM strategic goals.

UCM encourages folks on campus to use cell phones and other technology available on campus to capture events that have an internal focus or are going to primarily use for social media. Executive leadership involvement in an event does not automatically qualify it for coverage by university photographers. If your event isn鈥檛 accommodated by UCM, a list of approved contractors is available.

UCM does not offer video recording services for lectures or guest speakers unless they are identified through the teams鈥� strategic goals. Some facilities on campus (i.e., Bardo Arts Center) offer recording services as part of their packages and we encourage faculty and staff to leverage those resources when planning their special events. UCM encourages folks on campus to utilize our film and broadcast programs, as well as other available technology on campus to capture their special events for archival purposes.

Informational videos for program and department websites can be a useful tool when working with current or prospective students. Due to the high numbers of programs on campus, UCM does not accommodate program videos that will be used on departmental websites or social media.

UCM understands the value of live streaming certain events such as commencement, but live streaming is not offered as a service unless approved by executive leadership.

The guidelines for photo requests are listed in priority order, with Level 1 having the highest priority. Note that listings within each level are in no particular order:

Level 1 - Photographed by WCU Staff

Admissions and recruitment photography
Local, regional or national news stories and major web page stories for media release
High-profile Alumni events
High-profile Advancement events
WCU magazine assignments
Major recurring events (commencement, convocation, Homecoming, etc.)
One-time historic events and speakers
Groundbreakings, dedications, major campaign events
High-profile speakers (visiting dignitaries, commencement keynote)
Assignments from the Office of the Chancellor
Faculty and staff portraits and headshots
- Open Studio Sessions
Top-tier web photos

Level 2 - Photographed by Students/Freelancers, WCU staff available as a backup

Speakers (except Level 1)
Conferences, symposiums and other events
Administrative or academic departmental needs (speakers, events, portraits, classroom photos, etc.)

Level 3 - Photographed by Students or Freelance Photographers