Alex Naar

School of Economics, Management, and Project Management
B2F Forsyth Building
Education
- MBA, East Carolina University
Teaching Interests
Discipline: Strategic Management, Organizational Theory, Rural Entrepreneurship<br><br>Courses Taught: Business Strategy, Introduction to Business
Research Interests
My research focuses on examining questions related to sustainable economic developments that occur at the intersection of individual actions and social structures, particularly in rural contexts. I also conduct research on intangible asset management, including perceptions of legitimacy, authenticity, and cultural categorization. As a long-time resident of Western North Carolina, I am deeply committed to helping our students channel their passion and energy towards a more prosperous and vibrant local economy in WNC.