Biography
Wendy Cagle has 8 years of experience as a faculty member in higher education, currently
serving as an Associate Instructor at 甜瓜视频app teaching the next
generation of business professionals through entrepreneurship courses. Prior to that
she has 21 years of experience in economic development assisting businesses in North
Carolina through her work as the regional director of the Small Business & Technology
Development Center (SBTDC). She continues to consult with businesses and local governments
in western North Carolina developing strategic plans that are growth and action-oriented.<br>Wendy
draws her technical knowledge from experience as a business owner and angel investor
as well as her academic background. She obtained her BSBA concentrating in accounting
and also holds a Master鈥檚 in Business Administration (MBA). Her areas of expertise
include accounting and financial analysis, small business development, and executive
training and development. She is a certified facilitator and works closely with the
Corporation for Entrepreneurship and Innovation, an affiliated entity of WCU that
leverages the resources of the university to promote economic development through
business growth. Wendy enjoys facilitating events around strategic planning, change
management, team building, and succession planning.<br>In addition, she has served
on boards and committees for various economic development agencies and non-profit
corporations in the region. She has also invested or been personally involved with
several business ventures including her family business for over fifteen years.
Teaching Interests
Wendy's teaching interests are in entrepreneurship and intrapreneurship using business
consulting techniques, strategic thinking models, and emotional intelligence to encourage
students to adopt a growth mindset to be able to solve complex problems associated
with innovation development. She incorporates applied learning allowing students to
engage in solving business challenges to produce business-ready graduates, ready to
work and ready to succeed in whatever career they choose.
Research Interests
Wendy's research interests center around the perceived benefit of student engagement
activities and other areas of applied learning to the actual employment results.<br>Also,
how small businesses impact the economy in rural areas versus urban areas. Some of
the current measurements of impact might not be accurate around job creation, capital
investment and sales growth. She would like to answer the question of whether there
are better measurements that would open up more government assistance for money to
smaller companies for the benefit of economic growth in smaller communities.
